The Marketing Specialist will lead marketing efforts for an assigned employment services catchment area for the EmployNext powered by Serco brand. This role is responsible for developing and executing an integrated marketing plan that drives awareness, engagement, and participation in local employment programs. The ideal candidate is a self-starter who thrives in an independent environment, demonstrates strong strategic thinking, and is motivated to deliver measurable results. They are also highly motivated, resourceful, and enthusiastic about growing their experience in a multifaceted role.

Primary Duties and Responsibilities:

• Develop and Own Marketing Strategy: Create a comprehensive strategic marketing plan for the catchment area, incorporating traditional advertising, social media, events, and community outreach.
• Execute Integrated Campaigns: Manage end-to-end execution of marketing initiatives, including working directly with vendors, internal teams, and extensive network of employment service providers and community partners.
• Content Development: Oversee creation of marketing materials, including digital assets, social media, print collateral, blogs, guides, and event promotions.
• Performance Tracking: Monitor and report on project effectiveness, adjusting strategies to optimize results.
• Budget Management: Manage marketing budgets for assigned region, ensuring cost-effective execution.
• Collaborate Across Teams: Partner with Community Outreach Managers and Employer Engagement Specialists to align marketing efforts with program goals.
• Demographic Market Research and Strategy Development: Research population demographics, socioeconomic factors, and community trends within the catchment area to inform and tailor marketing strategies.

Qualifications:

• Education: Degree or diploma in Marketing, Communications, Business, or related field from a competitive program.
• Experience: 2–4 years of marketing experience, preferably in integrated campaigns or regional marketing
• Planning: Strong planning and organizational skills with ability to work independently, manage multiple projects and meet deadlines.
• Platforms: Proficiency in social media platforms, digital marketing tools, and Canva,
• Interpersonal: Excellent communication, collaboration and relationship-building skills.

Health & Safety:

• Ensure compliance with all regulations, policies and procedures pertaining to the operations including occupational health and safety, environmental, and quality.
• Responsible for the safety of all personnel, equipment, and facilities under the scope of this position, in accordance with Provincial, Federal, Serco and customer safety regulations and procedures.

Other:

• Comply with Serco Canada Inc. policies and procedures
• Performs other tasks as assigned.

Serco Inc. (Serco) is the Americas division of Serco Group, plc. In North America, Serco’s 9,000+ employees strive to make an impact every day across 100+ sites in the areas of Defense, Citizen Services, and Transportation. We help our clients deliver vital services more efficiently while increasing the satisfaction of their end customers. Serco serves every branch of the U.S. military, numerous U.S. Federal civilian agencies, the Intelligence Community, the Canadian government, state, provincial and local governments, and commercial clients. While your place may look a little different depending on your role, we know you will find yours here. Wherever you work and whatever you do, we invite you to discover your place in our world. Serco is a place you can count on and where you can make an impact because every contribution matters.

To review Serco benefits please visit: https://www.serco.com/na/careers/benefits-of-choosing-serco. If you require an accommodation with the application process please email: careers@serco-na.com or call the HR Service Desk at 800-628-6458, option 1. Please note, due to EEOC/OFCCP compliance, Serco is unable to accept resumes by email.

Candidates may be asked to present proof of identify during the selection process. If requested, this will require presentation of a government-issued I.D. (with photo) with name and address that match the information entered on the application. Serco will not take possession of or retain/store the information provided as proof of identity. For more information on how Serco uses your information, please see our Applicant Privacy Policy and Notice.

Serco does not accept unsolicited resumes through or from search firms or staffing agencies without being a contracted approved vendor. All unsolicited resumes will be considered the property of Serco and will not be obligated to pay a placement or contract fee. If you are interested in becoming an approved vendor at Serco, please email Agencies@serco-na.com.

Serco is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Our Total Rewards package includes competitive pay, performance-based incentives, and benefits that promote well-being and work-life balance—so you can thrive both professionally and personally. Program availability may vary based on factors such as contract type, location, hire date, and applicable collective bargaining agreements.

Salary range: The range for this position can be found at the top of the posting. This range is provided as a general guideline and represents a good faith estimate across all experience levels. Actual base salary will be determined by a variety of factors, including but not limited to, the scope of the role, relevant experience, job-related knowledge, education and training, key skills, and geographic market considerations. For roles available in multiple provinces, the range may vary to reflect differences in local labor markets. In addition to base salary, eligible positions may include other forms of compensation such as annual bonuses or long-term incentive opportunities.

To review all Serco benefits please visit: https://www.serco.com/na/careers/about-us.

Serco complies with all applicable federal, provincial, and local leave laws This is a Canada-based role and this position is for an existing vacancy, unless stated otherwise in the job description. Please submit applications exclusively through Serco’s external (or internal) career site. If an applicant has any concerns with job posting compliance, please send an email to: careers@serco-na.com.